Taking Down Goliath
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137444219
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Book Chapters
The following chapters of this book are listed in IDEAS- Kevin M. Ryan & Rob Spider Graham, 2014. "Introduction," Palgrave Macmillan Books, in: Taking Down Goliath, pages 1-8, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "The Digital Advertising Big Bang," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 9-29, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Setting and Measuring Digital Campaign Goals," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 31-47, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Defining Online Audiences," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 49-66, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Creating the Perfect Online Marketing Message," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 67-83, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Digital Display Advertising," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 85-100, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Tactics and Strategies for Creating Effective E-mail Marketing Campaigns," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 101-125, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Search Engine Advertising," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 127-143, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "Understanding Search Engine Optimization," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 145-154, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "The Social Media Universe," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 155-170, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "The Mobile Marketing Conundrum," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 171-185, Palgrave Macmillan.
- Kevin M. Ryan & Rob Spider Graham, 2014. "The Level Playing Field," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 187-196, Palgrave Macmillan.
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