IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-42712-0_9.html
   My bibliography  Save this book chapter

A New Consumer Brand Relationships Framework

In: Consumer Brand Relationships

Author

Listed:
  • S. Sreejesh
  • Subhadip Roy

Abstract

The creation of brand-based differentiation is the most influential approach to the development and maintenance of competitive advantage, particularly a consumer-focused competitive advantage. For consumers, these differential aspects may act as a signal of achieving expectation, which will provide more confidence and believability that the brand will meet their expectations (Kim et al., 2008). The extant literature on consumer brand management has examined these differentiating aspects, based on which consumers perceive and evaluate brands, for example, brand equity (Aaker, 1991; Keller, 1998), brand personality (Aaker, 1997; Batra et al., 1993; Plummer, 1985), and brand extensions (Aaker and Keller, 1993; Nakamoto et al., 1993). Recently, a new stream of literature stated that consumers differentiate brands based on how they relate to them (Fournier, 1998), and this gave rise to a new area of thinking, called consumer brand relationships (CBRs) (e.g., Fournier, 1998; McAlexander et al., 2002; Parvatiyar and Sheth, 2001; Webster, 1992).

Suggested Citation

  • S. Sreejesh & Subhadip Roy, 2015. "A New Consumer Brand Relationships Framework," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 8, pages 165-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-42712-0_9
    DOI: 10.1057/9781137427120_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giovanis, Apostolos N. & Athanasopoulou, Pinelopi, 2018. "Consumer-brand relationships and brand loyalty in technology-mediated services," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 287-294.
    2. Le Thi Hong Minh, 2021. "Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 137-155.
    3. Salman Hussain & Jibran Khan & Asadullah Lakho & Abdul Saleem, 2022. "Implementation of Theory of Planned Behavior to Understand Brand love and Its Outcomes," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(4), pages 152-137, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-42712-0_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.