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Consumer Brand Relationships
Editor
- Marc Fetscherin(Rollins College)Tobias Heilmann(campaignfit Ltd.)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137427120
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Book Chapters
The following chapters of this book are listed in IDEAS- Marc Fetscherin & Tobias Heilmann, 2015. "Brand Relationships Rule," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, pages 1-12, Palgrave Macmillan.
- Noël Albert & Dwight Merunka, 2015. "Role of Brand Love in Consumer Brand Relationships," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 1, pages 15-30, Palgrave Macmillan.
- Mansoor Javed & Sanjit Roy & Bano Mansoor, 2015. "Will You Defend Your Loved Brand?," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 2, pages 31-54, Palgrave Macmillan.
- Gachoucha Kretz, 2015. "Evolution of Luxury Brand Love Intensity over Time," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 3, pages 55-80, Palgrave Macmillan.
- Ronald Voorn & Sabrina Hegner & Ad Pruyn, 2015. "Product Type and Personality in Brand Relationships," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 4, pages 83-107, Palgrave Macmillan.
- Philipp Rauschnabel & Aaron Ahuvia & Björn Ivens & Alexander Leischnig, 2015. "The Personality of Brand Lovers," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 5, pages 108-122, Palgrave Macmillan.
- Valérie Hémar-Nicolas & Mathilde Gollety & Coralie Damay & Pascale Ezan, 2015. "Role of Brands When Children Share Snacks," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 6, pages 123-145, Palgrave Macmillan.
- Samil A. Aledin, 2015. "Brand Relationships with Hockey Teams," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 7, pages 146-161, Palgrave Macmillan.
- S. Sreejesh & Subhadip Roy, 2015. "A New Consumer Brand Relationships Framework," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 8, pages 165-197, Palgrave Macmillan.
- Antônio Santos & Cid Gonçalves Filho & Euler Alves Brandão & Gustavo Quiroga Souki, 2015. "Brand Relationships in the Commodity Market," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 9, pages 198-223, Palgrave Macmillan.
- Ryan Barker & Jeffrey Peacock, 2015. "Discovering and Sustaining the Brand Bond," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 10, pages 224-242, Palgrave Macmillan.
- Ryan Barker & Jeffrey Peacock, 2015. "Measuring and Managing Brand Love: The BERA Platform," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 11, pages 243-260, Palgrave Macmillan.
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