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Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists

In: Integrated Communications in the Postmodern Era

Author

Listed:
  • Enrique Ortega
  • Beatriz Rodríguez
  • María J. Such-Devesa

Abstract

This chapter deals with the importance of information for tourists when they are in a large city such as Madrid. Information enriches tourist knowledge, favouring tourist spending in the city, their experiences, and satisfaction. A good communications strategy benefits both tourists and the destination. The focus of the chapter is to: Present and discuss empirical evidence concerning the importance of tourist information in a large city. Evaluate the importance of online and offline communication through various forms of information. Compare the importance of various forms of online and offline information with the importance of several hotel services. Analyse tourist online and offline information in Madrid in relation to tourist interest. Establish practical implications of the study conducted in order to improve communication efficacy.

Suggested Citation

  • Enrique Ortega & Beatriz Rodríguez & María J. Such-Devesa, 2015. "Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 3, pages 49-76, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38855-1_3
    DOI: 10.1057/9781137388551_3
    as

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