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Integrated Communications in the Postmodern Era
Editor
- Philip J. Kitchen(ESC Rennes School of Business)Ebru Uzunoğlu(İzmir University of Economics)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137388551
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Book Chapters
The following chapters of this book are listed in IDEAS- Philip J. Kitchen & Ebru Uzunoğlu, 2015. "Introduction: Integrated Communications in the Postmodern Age," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 1, pages 1-18, Palgrave Macmillan.
- Philip J. Kitchen & Marwa Tourky, 2015. "Integrated Marketing Communications: A Contextual International Advertising Approach," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 2, pages 19-48, Palgrave Macmillan.
- Enrique Ortega & Beatriz Rodríguez & María J. Such-Devesa, 2015. "Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 3, pages 49-76, Palgrave Macmillan.
- Guda Noort & Lotte M. Willemsen & Peter Kerkhof & Joost W. M. Verhoeven, 2015. "Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 4, pages 77-99, Palgrave Macmillan.
- Klement Podnar & Urša Golob, 2015. "Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 5, pages 100-117, Palgrave Macmillan.
- Bayram Zafer Erdoğan & Tolga Torun, 2015. "The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 6, pages 118-150, Palgrave Macmillan.
- Selin Türkel & Aysun Akan, 2015. "Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 7, pages 151-174, Palgrave Macmillan.
- Sema Misci Kip & Ebru Uzunoğlu, 2015. "Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 8, pages 175-194, Palgrave Macmillan.
- Yeşim Kaptan & Burcu Öksüz, 2015. "Articulating Locality in Advertising Adaptation: The Snickers Case," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 9, pages 195-211, Palgrave Macmillan.
- Serra Görpe, 2015. "The Changing Paradigm of Public Relations in Turkey: From Past to Present," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 10, pages 212-236, Palgrave Macmillan.
- Pinar Umul Ünsal & Burcu Yaman & Burak Amirak & Serçin Sun İpekeşen, 2015. "Rethinking the Role of “The Idea” in Integrated Communications," Palgrave Macmillan Books, in: Philip J. Kitchen & Ebru Uzunoğlu (ed.), Integrated Communications in the Postmodern Era, chapter 11, pages 237-263, Palgrave Macmillan.
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