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Aspiring Asian Brand Cases

In: Asian Brand Strategy (Revised and Updated)

Author

Listed:
  • Martin Roll

    (Martin Roll Company)

Abstract

The successful case stories of Singapore Airlines, Aman resorts, Shiseido, and Samsung have indeed laid the blueprint for branding success in Asia. As is evident from the brand stories in the previous chapter, the main reason for their success has been the continuous support from corporate management, including the chairman and CEO.

Suggested Citation

  • Martin Roll, 2015. "Aspiring Asian Brand Cases," Palgrave Macmillan Books, in: Asian Brand Strategy (Revised and Updated), chapter 0, pages 183-221, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35917-9_8
    DOI: 10.1057/9781137359179_8
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    Cited by:

    1. Suhail A M Almaqousi & Siti Aida Samikon & Luigi Pio Leonardo Cavaliere & Nordiana Ahmad Nordin, 2021. "The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 66-82, December.

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