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Asian Brand Strategy (Revised and Updated)

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  • Martin Roll

    (Martin Roll Company)

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Suggested Citation

  • Martin Roll, 2015. "Asian Brand Strategy (Revised and Updated)," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-35917-9, October.
    • Handle: RePEc:pal:palbok:978-1-137-35917-9
    DOI: 10.1057/9781137359179
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    Cited by:

    1. Suhail A M Almaqousi & Siti Aida Samikon & Luigi Pio Leonardo Cavaliere & Nordiana Ahmad Nordin, 2021. "The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 66-82, December.

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