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Introduction

In: The Power of Customer Misbehavior

Author

Listed:
  • Michael Fisher
  • Martin Abbott
  • Kalle Lyytinen

Abstract

In many ways, Simon Rothman was a typical young executive. Having graduated with an MBA from Harvard Business School in 1995, he joined McKinsey &any, a high-end strategy consulting firm, and rose quickly to the position of Engagement Manager. In 1998, the allure of the Internet and related new ways of doing business brought Simon to the Silicon Valley. After leaving the buttoned-down and comparatively safe confines of McKinsey, Simon toiled around the Valley for a while, eventually joining eBay — a fast growing Internet company soon to conduct an IPO — as a strategist in the business and corporate development team. Simon’s task was to create new relationships and generate new revenue streams with corporate partners.

Suggested Citation

  • Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Introduction," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, pages 1-16, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34892-0_1
    DOI: 10.1057/9781137348920_1
    as

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