The Power of Customer Misbehavior
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137348920
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Introduction," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, pages 1-16, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Why is Viral Growth Important?," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 1, pages 17-33, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Technological Factors," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 2, pages 34-45, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "The Viral Model," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 3, pages 46-60, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "The Concept of Self-Identity," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 4, pages 61-67, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Identity and Self-Verification," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 5, pages 68-81, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Seeing and Being Seen," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 6, pages 82-97, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Getting it Right," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 7, pages 98-115, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Getting it Wrong," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 8, pages 116-129, Palgrave Macmillan.
- Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Conclusion," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 9, pages 130-142, Palgrave Macmillan.
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