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Trust

In: Getting to We

Author

Listed:
  • Jeanette Nyden
  • Kate Vitasek
  • David Frydlinger

Abstract

Trust is the essential starting point for all We partnerships. Intuitively, everyone understands the importance of trust in commercial relationships. The Nobel laureate economist Kenneth Arrow agrees: “Virtually every commercial transaction has within itself an element of trust, certainly any transaction conducted over a period of time.”1 Without a fair degree of trust, companies simply will not continue on the journey to We. A lack of trust sets a hurdle that is too high to jump.

Suggested Citation

  • Jeanette Nyden & Kate Vitasek & David Frydlinger, 2013. "Trust," Palgrave Macmillan Books, in: Getting to We, chapter 0, pages 25-39, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34415-1_3
    DOI: 10.1057/9781137344151_3
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