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The Trust Factor: The Keystone of NegoEconomics™

In: The Trust Factor

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  • Keld Jensen

Abstract

This past summer, I was dining at an outdoor restaurant in Copenhagen. When I ordered my food, the waiter told me that I had to pay in advance because they had experienced a growing number of guests who left without paying the bill. I was curious and asked to speak with the owner. He came out and confirmed the issue about paying the bill. I then asked him, “If you do not trust me to pay the bill, why should I trust that I will receive my food after I have paid?” While I did stay for the meal, I will not be returning to a restaurant that does not trust me. Other guests will feel the same, which will lower the restaurant’s Tru$t Currency.

Suggested Citation

  • Keld Jensen, 2013. "The Trust Factor: The Keystone of NegoEconomics™," Palgrave Macmillan Books, in: The Trust Factor, chapter 0, pages 33-59, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33368-1_3
    DOI: 10.1057/9781137333681_3
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