IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-29711-2_4.html
   My bibliography  Save this book chapter

Ideologies of space

In: Marketing in Context

Author

Listed:
  • Chris Hackley

Abstract

Packaging, product labeling, press, PR and print advertising, branded content, advertorial, Out Of Home (OOH) displays, TV and cinema advertising, viral videos, and many other media can carry marketing signs. These signs have a powerful semiotic potential that can reach deeply into our subjective experience. Our experiential worlds are populated with marketing signs as the scene props, if you will, of our lives. The mise-en-scéne analogy, though, relates to these communications in terms of the arrangement of a scene for a static viewer. The audience of the mise-en-scéne in a living room or a movie theatre usually views the scene from only one perspective, and its engagement with the scene is visual and aural, enhanced by a bit of creative imagination. The “director” of marketing may have control over just a few elements of that scene, but as Bernays calculated in his product placement initiative in New York’s Easter Parade, the art lies in choosing the decisive elements, in an infl uential context, to achieve the desired effect.

Suggested Citation

  • Chris Hackley, 2013. "Ideologies of space," Palgrave Macmillan Books, in: Marketing in Context, chapter 0, pages 89-114, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-29711-2_4
    DOI: 10.1057/9781137297112_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-29711-2_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.