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Marketing in Context

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  • Chris Hackley

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  • Chris Hackley, 2013. "Marketing in Context," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-29711-2, October.
    • Handle: RePEc:pal:palbok:978-1-137-29711-2
    DOI: 10.1057/9781137297112
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    Cited by:

    1. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.

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