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The Role of Data

In: The Social Media Manifesto

Author

Listed:
  • Jed Hallam

Abstract

One of the most commonly overlooked aspects that this new world brings is data. From capture, to storage, to analysis and action—how can your organization make the most of all of the social data that is available and relevant to your business? And which of these data are reliable enough to make business decisions based on the insight they provide?

Suggested Citation

  • Jed Hallam, 2013. "The Role of Data," Palgrave Macmillan Books, in: The Social Media Manifesto, chapter 0, pages 29-42, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-27142-6_5
    DOI: 10.1057/9781137271426_5
    as

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