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Embracing Complexity

In: The Social Media Manifesto

Author

Listed:
  • Jed Hallam

Abstract

I have always thought that the simplest route to understanding was to break everything into smaller pieces, understand each piece and then slowly put it all back together. Breaking complex systems into manageable, simple blocks. After I failed my Maths A-Level (it is a long story), I started to become quite interested in numbers, and in my fi rst agency job I spent a lot of time looking at how to break down complex systems to create algorithms which produced simple, understandable numbers—the perfect service for clients to purchase, as the concept of social media often terrifi es businesses because it feels so big and completely unmanageable.

Suggested Citation

  • Jed Hallam, 2013. "Embracing Complexity," Palgrave Macmillan Books, in: The Social Media Manifesto, chapter 0, pages 22-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27142-6_4
    DOI: 10.1057/9781137271426_4
    as

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