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Research and Development

In: The Social Media Manifesto

Author

Listed:
  • Jed Hallam

Abstract

For your business to make money, you must put people first. Any business that sets out to make people want its product rather than make a product that people want will wrap its organization in process, models, empirical research and economies of scale in search of millions in turnover, rather than enriching the lives of the people that are actually buying the product. If we put people first, and enrich their lives, make things easier, or more beautiful, then profits will follow. This is the most important ethic of modern, successful business, and as we know, we can use raw data from social technologies to actually make products that people want to buy. So how should the modern research and development department start to integrate social data, technology and thinking into its every day practice? First, the department must learn to stop striving for perfection, as Taleb states in his collection of aphorisms, “We love imperfection, the right kind of imperfection; we pay up for original art and typo-laden first editions.”1

Suggested Citation

  • Jed Hallam, 2013. "Research and Development," Palgrave Macmillan Books, in: The Social Media Manifesto, chapter 0, pages 110-116, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27142-6_11
    DOI: 10.1057/9781137271426_11
    as

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