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The Need to Read

In: Shaping the Future of Business Education

Author

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  • Joan L. Atlas

Abstract

Traditionally, business education has had a narrow focus. Students learn a specific set of skills that enables them to enter the corporate world and help their employers function effectively, i.e., help them make money. In turn, they will be rewarded — with money. But today’s world is fraught with complexity and constant, rapid change — environmental, economic, technological, and social — and businesses are looking for more from their employees.

Suggested Citation

  • Joan L. Atlas, 2013. "The Need to Read," Palgrave Macmillan Books, in: Gordon M. Hardy & Daniel L. Everett (ed.), Shaping the Future of Business Education, chapter 10, pages 135-141, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03338-3_11
    DOI: 10.1057/9781137033383_11
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    Cited by:

    1. Ulrike Landfester & Jörg Metelmann, 2020. "The Value of Doubt: Humanities-Based Literacy in Management Education," Humanistic Management Journal, Springer, vol. 5(2), pages 159-175, December.

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