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Balancing Me and We: Building a Sustainable, High Engagement Work Culture

In: The High Engagement Work Culture

Author

Listed:
  • David Bowles

    (Lancaster University)

  • Cary Cooper

    (Lancaster University)

Abstract

In December of 1995 a factory called Malden Mills in the US state of Massachusetts burned to the ground in the largest fire that had happened in that state for 100 years. Malden Mills was famous for its Polartec® fabric, used by military and civilian clothing manufacturers to insulate garments against cold weather. Its owner and CEO, Aaron Feuerstein, was the third generation of his family to run the operation, the largest employer by far in an economically depressed area. For some time before that, this type of textile business, which Malden Mills represented, had been moving to lower cost centers in Asia, and the fire certainly represented a chance for Mr. Feuerstein to collect his insurance money and do the same, or simply retire. He did neither.

Suggested Citation

  • David Bowles & Cary Cooper, 2012. "Balancing Me and We: Building a Sustainable, High Engagement Work Culture," Palgrave Macmillan Books, in: The High Engagement Work Culture, chapter 4, pages 81-119, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-02807-5_5
    DOI: 10.1057/9781137028075_5
    as

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