The Theory of Competitive Identity
In: Competitive Identity
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DOI: 10.1057/9780230627727_2
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Cited by:
- Steven Yamarik & Mariya Mileva, 2023. "Cultural institutes: Networks and determinants," The World Economy, Wiley Blackwell, vol. 46(4), pages 1119-1143, April.
- Radenka Mitova & Bilyana Borisova & Boian Koulov, 2021. "Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation," Sustainability, MDPI, vol. 13(23), pages 1-21, November.
- Clara Pérez‐Cornejo & Pablo Rodríguez‐Gutiérrez & Esther de Quevedo‐Puente, 2023. "City reputation and the role of sustainability in cities," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1444-1455, June.
- Inès Hassen & Massimo Giovanardi, 2021. "Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities," Environment and Planning A, , vol. 53(6), pages 1525-1546, September.
- Dario Bertocchi & Lisa Zecchin & Angelica Guzzon & Nicola Camatti & Jan van der Borg, 2021. "All Beaches Should Have One. Online Reputation Analysis on G20S Network of Italian Seaside Destinations," Working Papers 2021:14, Department of Economics, University of Venice "Ca' Foscari".
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Keywords
Foreign Direct Investment; Brand Equity; Brand Management; Virtuous Circle; Brand Strategy;All these keywords.
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