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Drawing the strands together

In: The Future of Marketing

Author

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  • Philip J. Kitchen

Abstract

This chapter draws together the varied strands associated with the previous contributions. Inevitably, in an eclectic book of this type, not all of the critical issues connected with marketing have been, or can be, discussed; but the contributors have raised some vital aspects of marketing and its future which are worthy of consideration by practitioner and academic communities. Each contribution will be discussed in turn, and then a summary and conclusion will be offered.

Suggested Citation

  • Philip J. Kitchen, 2003. "Drawing the strands together," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 163-172, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59985-7_10
    DOI: 10.1057/9780230599857_10
    as

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