The Future of Marketing
Editor
- Philip J. Kitchen(University of Hull)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230599857
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Book Chapters
The following chapters of this book are listed in IDEAS- Philip J. Kitchen, 2003. "Editorial stance on the future of marketing: critical 21st-century perspectives," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 1-11, Palgrave Macmillan.
- Don E. Schultz, 2003. "Redesigning marketing to fit a different marketplace," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 12-40, Palgrave Macmillan.
- W. Fred Raaij & Theo Poiesz, 2003. "Rethinking the value concept in marketing," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 41-58, Palgrave Macmillan.
- Walter Waterschoot & Els Gilbrecht, 2003. "Knowledge transfer through marketing textbooks: the Howard and Sheth buyer behaviour typology as a case in point," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 59-81, Palgrave Macmillan.
- Michael Thomas, 2003. "Professionalism in marketing: an oxymoron?," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 82-97, Palgrave Macmillan.
- John Philip Jones, 2003. "How clients can improve their advertising by improving their decision-making," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 98-112, Palgrave Macmillan.
- Cees Riel & Guido Berens, 2003. "Corporate branding: the marketing perspective," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 113-124, Palgrave Macmillan.
- Stephen Brown, 2003. "Let’s do the time warp again: a marketing manifesto for retro revolutionaries," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 125-139, Palgrave Macmillan.
- Jagdish N. Sheth & Rajendra S. Sisodia, 2003. "The future of marketing," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 140-162, Palgrave Macmillan.
- Philip J. Kitchen, 2003. "Drawing the strands together," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 163-172, Palgrave Macmillan.
- Philip J. Kitchen, 2003. "A meeting of minds," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Future of Marketing, chapter 0, pages 173-179, Palgrave Macmillan.
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