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Creating a New Product Concept

In: Strategic New Product Development for the Global Economy

Author

Listed:
  • Toyohiro Kono
  • Leonard Lynn

Abstract

New product success depends heavily on the compatibility of the product with corporate strategy, and on the formulation of a new product concept that meets market needs. Information on the market must be collected and evaluated. At the same time the NPD team must not be so constrained by current market demands that it overlooks opportunities in new markets. This chapter takes up these aspects of the creation of a new product concept.

Suggested Citation

  • Toyohiro Kono & Leonard Lynn, 2007. "Creating a New Product Concept," Palgrave Macmillan Books, in: Strategic New Product Development for the Global Economy, chapter 5, pages 94-113, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59938-3_5
    DOI: 10.1057/9780230599383_5
    as

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