IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59938-3_11.html
   My bibliography  Save this book chapter

Recent Trends

In: Strategic New Product Development for the Global Economy

Author

Listed:
  • Toyohiro Kono
  • Leonard Lynn

Abstract

In Chapter 1 we described how current trends mean that successful NPD in today’s environment requires companies to have more creative R&D organizations, use information technology (IT) more extensively, develop new products more quickly, base NPD on core competencies, develop products for global markets, ensure that their product mixes are in line with corporate strategies, and develop environmentally friendly products. We have already discussed creativity in R&D organizations (Chapter 7), core competency-based NPD (Chapter 6), developing products for global markets (Chapter 4), and the strategic restructuring of product mixes (Chapter 10). We also touched on ways to speed the NPD process in Chapter 3. In this chapter we will further discuss the need for faster development. Then we will take up the use of IT in NPD, and the development of environmentally friendly products.

Suggested Citation

  • Toyohiro Kono & Leonard Lynn, 2007. "Recent Trends," Palgrave Macmillan Books, in: Strategic New Product Development for the Global Economy, chapter 11, pages 202-223, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59938-3_11
    DOI: 10.1057/9780230599383_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59938-3_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.