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Stopping an NPD Process and Changing Product Mixes

In: Strategic New Product Development for the Global Economy

Author

Listed:
  • Toyohiro Kono
  • Leonard Lynn

Abstract

Managers sometimes face the painful necessity of having to stop an NPD process. On other occasions, they may have to divest or discontinue a current product that is no longer successful or that no longer fits the company’s strategy. This chapter takes up these situations.

Suggested Citation

  • Toyohiro Kono & Leonard Lynn, 2007. "Stopping an NPD Process and Changing Product Mixes," Palgrave Macmillan Books, in: Strategic New Product Development for the Global Economy, chapter 10, pages 186-201, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59938-3_10
    DOI: 10.1057/9780230599383_10
    as

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