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What is a company’s mission?

In: Management by Missions

Author

Listed:
  • Pablo Cardona
  • Carlos Rey

Abstract

The concept of mission has been current in the world of business for more than half a century. In 1943, R.W. Johnson wrote the Johnson & Johnson (J&J) “Credo,” which has survived to this day. A similar exercise was carried out in 1962 by Tom Watson, son of the founder of IBM, when he wrote the company’s “Basic Beliefs.”

Suggested Citation

  • Pablo Cardona & Carlos Rey, 2008. "What is a company’s mission?," Palgrave Macmillan Books, in: Management by Missions, chapter 5, pages 66-84, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59894-2_5
    DOI: 10.1057/9780230598942_5
    as

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