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Public Relations ethics

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Public Relations (PR) ethics are a much-discussed subject and are often in the media spotlight. Indeed allegations of unethical practice are one of the reasons that some practitioners have chosen to abandon using the term “Public Relations” to describe what they do. Most national and international PR organizations have produced ethical codes which they require members to uphold, and PR ethics features on most university courses for would-be practitioners. However what is — and is not — considered ethical behavior varies. All PR people are subject to the law, but beyond that what is considered acceptable social or business practice will depend on the prevailing culture. The considerations are not just a matter of morality: there are many perfectly legal things which PR people might do which could make them and the organization they serve very unpopular and lower their standing in the eyes of others. This section looks at some of the common ethical issues and how PR practitioners can approach them.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "Public Relations ethics," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 45-54, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_8
    DOI: 10.1057/9780230594845_8
    as

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