IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59484-5_5.html
   My bibliography  Save this book chapter

PR sectors and specialisms

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Many companies use Public Relations (PR) for marketing purposes. Typically such PR work is controlled by the marketing department or director and, as we have seen, is used alongside advertising and other promotional techniques. Corporate PR is distinct from this. It is typically run by a senior person, backed up by only a small team of helpers. Though seldom a member of the board of directors, he or she often reports directly to the chief executive and certainly has a great deal of direct contact with the CEO and other senior staff. The term “PR” is normally dropped in favor of “Corporate Communications,” “Corporate Affairs,” or just “Communications.” The duties consist of managing the overall reputation of the company and its standing in the outside world. This is something that matters enormously to Chief Executives, who know that their jobs can be only one news story away from oblivion and that even the most powerful organizations are surprisingly vulnerable to hostile comment. CEOs seldom have the skills, experience, or confidence to deal with such difficulties on their own.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "PR sectors and specialisms," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 21-34, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_5
    DOI: 10.1057/9780230594845_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59484-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.