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PR and integrated marketing communications

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Much of Public Relations (PR) is about helping to sell goods and services. Called “marketing PR,” it is about marketing communications or “marcoms,” rather than about some of the wider issues with which PR concerns itself. Typically such PR activity, which may be undertaken in-house or by consultants, is controlled by the marketing director of a company and is usually undertaken in conjunction with other persuasive disciplines, such as advertising and sales promotions.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "PR and integrated marketing communications," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 19-20, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_4
    DOI: 10.1057/9780230594845_4
    as

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