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The structure of the PR industry

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Public Relations (PR) work is today undertaken both “in-house” — by an organization’s own employees, who form a PR or communications department — and by PR consultancies or agencies, independent businesses which hire out their services to a range of employers. This split character, which applies globally and has always been a feature of the industry, contrasts with the business disciplines with which PR is most closely associated. Advertising is overwhelmingly handled by independent agencies: few organizations, even the very largest, seek to create their own advertisements or buy media space. And, while marketing consultancies exist, marketing tends to be seen more firmly as a core discipline and handled in-house.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "The structure of the PR industry," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 15-18, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_3
    DOI: 10.1057/9780230594845_3
    as

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