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PR photography and images

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

In the United Kingdom a picture editor on a national newspaper may well see over two thousand images a day and yet probably only use thirty or so. Your photograph has to be very good to get into a national newspaper. However, there are now thousands of magazines and local newspapers as well as online media all desperate for content, particularly visual content. As the old saying goes “a picture’s worth a thousand words,” so it is well worth making the effort to create a great photograph or image. Here are our top ten tips.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "PR photography and images," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 189-191, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_26
    DOI: 10.1057/9780230594845_26
    as

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