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Objectives

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

As we saw in Tables 10.1 and 10.2, PR objectives are subsidiary to the overall organizational objectives. However, like the overall objectives PR objectives need to be measurable. If they are not measurable how will you know if your PR campaign has worked? (See Chapter 17, Evaluating Results).

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "Objectives," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 69-71, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_11
    DOI: 10.1057/9780230594845_11
    as

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