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What is Public Relations?

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Since the term Public Relations (PR) was first coined over a hundred years ago, some PR people have wrestled with the problem of defining what it means (although it has to be said that the great majority have just got on with their work!). Outsiders — and journalists — have less of a problem. For them PR is overwhelmingly about things like press releases, press conferences and talking to journalists: in two words, “media relations” Indeed many PR people have job titles such as “press officer” or “press secretary.” As we shall see, other activities may well be undertaken by PR people. For example they often create their own, managed media such as company newsletters, brochures and websites, and they set up and run events of different kinds. However such work is not always seen as PR, or done by PR people.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "What is Public Relations?," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 3-5, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_1
    DOI: 10.1057/9780230594845_1
    as

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