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Le new luxe

In: Luxury Fashion Branding

Author

Listed:
  • Uche Okonkwo

Abstract

The definition of luxury has changed. Although the term ‘luxury’ is a paradox in itself, the concept of fashion that is tagged ‘luxury’ is no longer the same as it was as recently as twenty years ago. In the last several decades, the luxury sector has undergone a significant evolution as a result of several factors, which are carefully examined in this chapter. The analysis provides a portrait of the current luxury environment and acts as a catalyst for strategy development to manage the sector’s present and future.

Suggested Citation

  • Uche Okonkwo, 2007. "Le new luxe," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 7, pages 225-245, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59088-5_8
    DOI: 10.1007/978-0-230-59088-5_8
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    Cited by:

    1. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 81-94.
    2. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print hal-01532821, HAL.

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