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Case Study and Interpretation

In: Performance Measurement of New Product Development Teams

Author

Listed:
  • Magdy G. Abdel-Kader

    (Brunel University)

  • Erin Yu-Ching Lin

    (PricewaterhouseCoopers)

Abstract

It was stated in the previous chapter that we used two main methods to collect data; interviews and documents. After managing and organising the raw data, we identified a list of themes in each case. Using these themes, we describe and explain the process of each breakthrough product project team and attempt to understand the causality of the project team performance measurement system and new product success or failure.

Suggested Citation

  • Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "Case Study and Interpretation," Palgrave Macmillan Books, in: Performance Measurement of New Product Development Teams, chapter 6, pages 124-169, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58427-3_6
    DOI: 10.1057/9780230584273_6
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    Cited by:

    1. Ismail Sheikh Ahmad & Murad M. Al-Shboul & Mohamad Sahari Nordin & Zainurin Abdul Rahman & Mohd Burhan & Kamal Basha Madarsha, 2013. "The Potential Sources of Foreign Language Reading Anxiety in a Jordanian EFL Context: A Theoretical Framework," English Language Teaching, Canadian Center of Science and Education, vol. 6(11), pages 1-89, November.

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