IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-51430-0_3.html
   My bibliography  Save this book chapter

Recast the Business Model

In: Breaking Through

Author

Listed:
  • Sandra Vandermerwe

Abstract

Without a deep grounding in why customer focus is the business model to follow and what it means, there won’t be the emotional or cognitive understanding that is needed to take the process the next step. As practitioners and the literature have recently emphasized, both these components are important if any meaningful change is to occur. People have to feel the need to do things differently and be exposed to problems at first hand rather than merely be told or persuaded on a purely rational basis. The latter was the case only a decade ago when change initiatives were regimented and people obeyed as they responded to, rather than invented, the environment.

Suggested Citation

  • Sandra Vandermerwe, 2004. "Recast the Business Model," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 28-48, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51430-0_3
    DOI: 10.1057/9780230514300_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-51430-0_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.