Breaking Through
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230514300
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Book Chapters
The following chapters of this book are listed in IDEAS- Sandra Vandermerwe, 2004. "Introduction," Palgrave Macmillan Books, in: Breaking Through, pages 1-7, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Create Strategic Excitement," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 11-27, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Recast the Business Model," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 28-48, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Articulate the New Market Space," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 51-60, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Identify the Value Opportunities," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 61-80, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Build a Compelling Case," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 83-96, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Size the Prize," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 97-112, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Model the Concept," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 115-131, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Get People Working Together," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 132-150, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Get Critical Mass," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 153-165, Palgrave Macmillan.
- Sandra Vandermerwe, 2004. "Gather Momentum," Palgrave Macmillan Books, in: Breaking Through, chapter 0, pages 166-189, Palgrave Macmillan.
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