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The enablers

In: Revolutionize Your Customer Experience

Author

Listed:
  • Colin Shaw

Abstract

Stories can be very engaging. We fill our lives with stories. When we tell our friends what happened to us on holiday, what we said to our boss during the last team meeting, talk about who danced with whom at the office party, or what happened when we took back the TV that didn’t work, then we are storytelling. Stories are very powerful methods of communication.

Suggested Citation

  • Colin Shaw, 2005. "The enablers," Palgrave Macmillan Books, in: Revolutionize Your Customer Experience, chapter 4, pages 70-80, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51345-7_4
    DOI: 10.1057/9780230513457_4
    as

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