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Case study: Build-A-Bear Workshop

In: Revolutionize Your Customer Experience

Author

Listed:
  • Colin Shaw

Abstract

Let me tell you about one of my favorite stores, Build-A-Bear Workshop, which we believe encapsulates a number of the aspects of the Customer Experience that are fundamental to all businesses.

Suggested Citation

  • Colin Shaw, 2005. "Case study: Build-A-Bear Workshop," Palgrave Macmillan Books, in: Revolutionize Your Customer Experience, chapter 12, pages 198-208, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-51345-7_12
    DOI: 10.1057/9780230513457_12
    as

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