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A historical perspective

In: Sonic Branding

Author

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  • Daniel M. Jackson

Abstract

We will start with a couple of traditional definitions of a brand. First, ‘an identifying mark burnt on livestock’; and second, just as prosaically ‘a type of product manufactured by a particular company under a particular name’.1 I work with many brands but the last time I checked I was working with no cows’ arses. Therefore, interesting as the history of domestic cattle may be, I think we can ignore the first definition and go straight on to the second, that a brand is a type of product manufactured under a particular name.

Suggested Citation

  • Daniel M. Jackson, 2003. "A historical perspective," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 51-53, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_8
    DOI: 10.1057/9780230503267_8
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    Cited by:

    1. Richard C. Atkinson and Saul Geiser, 2009. "Reflections on a Century of College Admissions Tests," University of California at Berkeley, Center for Studies in Higher Education qt49z7127p, Center for Studies in Higher Education, UC Berkeley.

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