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The Benefits of the Customer-time-care Approach

In: The Psychology of Customer Care

Author

Listed:
  • James J. Lynch

Abstract

It has long been the cry of those involved in the ‘service quality revolution’ that companies which embark on the road to higher standards of customer care have begun a never-ending journey. Unfortunately, more and more companies have come to a jarring halt or have slowed down to a crawl in their endeavours to establish and sustain ever increasing standards. Metaphorically footsore and bleeding, they ask ‘Where next?’; ‘What more can we do?’ There are always pathfinders around to suggest an easier or quicker route. ‘Buy this package’; ‘Adapt this technique and all will be well.’ Oh that it were so simple!

Suggested Citation

  • James J. Lynch, 1992. "The Benefits of the Customer-time-care Approach," Palgrave Macmillan Books, in: The Psychology of Customer Care, chapter 14, pages 235-244, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-37532-1_14
    DOI: 10.1057/9780230375321_14
    as

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