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Introduction

In: Negotiating Strategically

Author

Listed:
  • Andreas Nikolopoulos

    (Athens University of Economics and Business)

Abstract

If we ask the question “Why do we negotiate?”, we are likely to receive a variety of answers: because of obligation, because we need to survive, to defend our benefits, because of our psychological needs, and many others. Regardless of the answer to the question, negotiation exists in our everyday lives and in all our relationships.

Suggested Citation

  • Andreas Nikolopoulos, 2011. "Introduction," Palgrave Macmillan Books, in: Negotiating Strategically, chapter 0, pages 1-3, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30766-7_1
    DOI: 10.1057/9780230307667_1
    as

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