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Website Analysis: Brand Africa

In: International Place Branding Yearbook 2010

Author

Listed:
  • Jeroen Wijk
  • Frank M. Go
  • Robert Govers

Abstract

Tourism represents a promising service sector that could significantly support the development of African economies. African governments targeting foreign tourists are firmly supported by international organizations. The United Nations, for example, has identified the tourist sector as a means in the “war on poverty” and will contribute towards achieving the Millennium Development Goals by 2015 (UNWTO 2005). A major barrier, however, is Africa’s troublesome image. Africa has in fact two dominant images in the outside world. In the western mass media, the continent is overwhelmingly associated with corruption, violent conflicts, hunger and disease. These media glimpses led The Economist (13–19 May 2000) to conclude that Africa is a “hopeless continent”.

Suggested Citation

  • Jeroen Wijk & Frank M. Go & Robert Govers, 2010. "Website Analysis: Brand Africa," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 156-171, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29809-5_15
    DOI: 10.1057/9780230298095_15
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    Cited by:

    1. Victor-Alexandru Briciu & Cătălina-Ionela Rezeanu & Arabela Briciu, 2020. "Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World?," Sustainability, MDPI, vol. 12(10), pages 1-24, May.

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