International Place Branding Yearbook 2010
Editor
- Frank M. Go
- Robert Govers
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230298095
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Book Chapters
The following chapters of this book are listed in IDEAS- Stewart R. Clegg & Martin Kornberger, 2010. "An Organizational Perspective on Space and Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 3-11, Palgrave Macmillan.
- Simon Anholt, 2010. "A Political Perspective on Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 12-20, Palgrave Macmillan.
- Aram Eisenschitz, 2010. "Place Marketing as Politics: The Limits of Neoliberalism," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 21-30, Palgrave Macmillan.
- David Snowden, 2010. "Knowledge Theory Perspectives on Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 31-44, Palgrave Macmillan.
- Peeter W. J. Verlegh, 2010. "Country Images:Why They Influence Consumers," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 45-51, Palgrave Macmillan.
- Ulla Hakala & Arja Lemmetyinen & Juergen Gnoth, 2010. "Case A: The Role of Nokia in Branding Finland – Companies as Vectors of Nation Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 55-65, Palgrave Macmillan.
- Adee Athiyaman & Christopher D. Merrett, 2010. "Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 66-76, Palgrave Macmillan.
- Geert Reitsma & Stephen E. Little, 2010. "Case C: Creating Desert Islands – Abu Dhabi," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 77-87, Palgrave Macmillan.
- Stephen E. Little, 2010. "Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 88-96, Palgrave Macmillan.
- Pascal Marmier & Marc Fetscherin, 2010. "Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case of Switzerland with swissnex Boston," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 97-109, Palgrave Macmillan.
- Joshua S. Fouts, 2010. "Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 113-120, Palgrave Macmillan.
- Robert Govers & Frank M. Go, 2010. "The E-branding of Places," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 121-133, Palgrave Macmillan.
- Roland Schatz & Christian Kolmer, 2010. "News Coverage of Foreign Place Brands: Implications for Communication Strategies," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 134-146, Palgrave Macmillan.
- Antonio P. Russo & Giovanna Segre, 2010. "Place Branding and Intellectual Property," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 147-155, Palgrave Macmillan.
- Jeroen Wijk & Frank M. Go & Robert Govers, 2010. "Website Analysis: Brand Africa," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 156-171, Palgrave Macmillan.
- Murthy Halemane & Felix Janszen & Frank M. Go, 2010. "Orchestrating the Innovation Process of Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2010, chapter 0, pages 172-183, Palgrave Macmillan.
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