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City Branding and the Tourist Gaze

In: City Branding

Author

Listed:
  • Gert-Jan Hospers

Abstract

Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break. For the same amount of money, however, they can book an all inclusive cheap flight to Valencia. Planning a city trip has become easy: nowadays, more than half of European consumers arrange their holidays on their personal computer. Not surprisingly, competition between cities for tourists has intensified (Selby, 2004).

Suggested Citation

  • Gert-Jan Hospers, 2011. "City Branding and the Tourist Gaze," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 27-35, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_4
    DOI: 10.1057/9780230294790_4
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    Cited by:

    1. Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
    2. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    3. Malgorzata Smolarek & Joanna Dziendziora, 2022. "Impact of Personal Branding on the Development of Professional Careers of Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 133-147.

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