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Practical Pricing and the Airline Industry

In: Revenue Management

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  • Stefan Poelt

Abstract

Airline pricing and Revenue Management has a long history starting with the deregulation of the airline markets in the late 1970s. This chapter focuses on practical aspects from a traditional carrier’s point of view. Beside the basic concepts of market segmentation, demand forecasting, overbooking and availability optimization two main developments, from leg- to network-based Revenue Management and from independent to dependent demand structures are also described. As an example of airline-specific challenges some restrictions of legacy systems used in global distribution channels are mentioned. It is pointed out that most Revenue Management developments can be seen in the light of removing or relaxing wrong assumptions on which the first leg optimization methods have been based on.

Suggested Citation

  • Stefan Poelt, 2011. "Practical Pricing and the Airline Industry," Palgrave Macmillan Books, in: Ian Yeoman & Una McMahon-Beattie (ed.), Revenue Management, chapter 14, pages 192-207, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29477-6_15
    DOI: 10.1057/9780230294776_15
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    Cited by:

    1. Lucian STANCIU-GORUN, 2019. "A Mathematical Approach To Revenue Management," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 675-683, November.
    2. Claudia Olimpia MOISÄ‚ & Lucian STANCIU-GORUN, 2019. "The Opportunity For The Introduction Of Prediction Models In Hotel Management Case Study Hotel Deva ***, Deva, Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(21), pages 1-10.

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