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Experience psychology: the new field and the end of the marketing Four Ps

In: Customer Experience

Author

Listed:
  • Colin Shaw

    (Beyond Philosophy)

  • Qaalfa Dibeehi

    (Beyond Philosophy)

  • Steven Walden

    (Beyond Philosophy)

Abstract

It seemed like a good idea at the time and for a while it was a success. Customers flocked to large stores on busy main streets, attracted by value for money and a good location. However, times change and so do consumers. A store environment that was once attractive and engaging became dour, old-fashioned and undesired. Even an affectionately recognized brand could not save the day.

Suggested Citation

  • Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Experience psychology: the new field and the end of the marketing Four Ps," Palgrave Macmillan Books, in: Customer Experience, chapter 2, pages 9-30, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29177-5_2
    DOI: 10.1057/9780230291775_2
    as

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