Customer Experience
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230291775
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Book Chapters
The following chapters of this book are listed in IDEAS- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Reflections of the authors, Colin, Qaalfa and Steven …," Palgrave Macmillan Books, in: Customer Experience, chapter 1, pages 1-8, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Experience psychology: the new field and the end of the marketing Four Ps," Palgrave Macmillan Books, in: Customer Experience, chapter 2, pages 9-30, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Experience Psychology Research," Palgrave Macmillan Books, in: Customer Experience, chapter 3, pages 31-54, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Community Marketing," Palgrave Macmillan Books, in: Customer Experience, chapter 4, pages 55-67, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "Social media: the birth of a new channel to market," Palgrave Macmillan Books, in: Customer Experience, chapter 5, pages 68-87, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "The human social media experience," Palgrave Macmillan Books, in: Customer Experience, chapter 6, pages 88-102, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "What drives or destroys a social media experience," Palgrave Macmillan Books, in: Customer Experience, chapter 7, pages 103-126, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "The brain’s experience — opening the black box," Palgrave Macmillan Books, in: Customer Experience, chapter 8, pages 127-143, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "A neuroexperience safari — approaching the tipping point," Palgrave Macmillan Books, in: Customer Experience, chapter 9, pages 144-160, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "The Black Box in Action," Palgrave Macmillan Books, in: Customer Experience, chapter 10, pages 161-178, Palgrave Macmillan.
- Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "And so in summary …," Palgrave Macmillan Books, in: Customer Experience, chapter 11, pages 179-185, Palgrave Macmillan.
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