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The Multinational Corporation: The Managerial Challenges of Globalization and Localization

In: Corporate Strategies for South East Asia after the Crisis

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  • Stephen Young

Abstract

The aim of this chapter is to provide an overview of the business environment facing multinational corporations (MNCs) at global, regional and local levels, and to assess their strategic responses, highlighting changes over time. From this overview, the chapter focuses upon the challenges confronting the MNC at corporate and subsidiary level at the dawn of the new millennium. By taking this holistic approach, the objective is to contribute an understanding of both the global environmental and strategic contexts, within which the responses of Japanese and European firms in Southeast Asia can be better understood and interpreted.

Suggested Citation

  • Stephen Young, 2000. "The Multinational Corporation: The Managerial Challenges of Globalization and Localization," Palgrave Macmillan Books, in: Jochen Legewie & Hendrik Meyer-Ohle (ed.), Corporate Strategies for South East Asia after the Crisis, chapter 1, pages 3-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28633-7_1
    DOI: 10.1057/9780230286337_1
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    Cited by:

    1. Tim Andrews & Nartnalin Chompusri, 2005. "Temporal Dynamics of Crossvergence: Institutionalizing MNC Integration Strategies in Post-Crisis ASEAN," Asia Pacific Journal of Management, Springer, vol. 22(1), pages 5-22, January.

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