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McDonald’s UK: From Corporate Reputation to Trust-Based HR

In: Leading HR

Author

Listed:
  • Paul Sparrow
  • Shashi Balain
  • David Fairhurst

Abstract

It is said that the sun never sets on the “Golden Arches.” McDonald’s is the leading global food service retailer with more than 32,000 local restaurants serving more than 58 million people in 118 countries each day. In the United Kingdom there are around 1,200 restaurants, employing over 72,000 employees, of which around 650 are operated by the franchises.

Suggested Citation

  • Paul Sparrow & Shashi Balain & David Fairhurst, 2010. "McDonald’s UK: From Corporate Reputation to Trust-Based HR," Palgrave Macmillan Books, in: Leading HR, chapter 0, pages 209-230, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28134-9_11
    DOI: 10.1007/978-0-230-28134-9_11
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