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Making Sense of a Crucial Interface: Corporate Communication and the News Media

In: Media, Organizations and Identity

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  • Joep P. Cornelissen

Abstract

In this chapter, we provide an overview of how news organizations work, and develop a theoretical account of communicative interactions between corporate communication professionals representing commercial companies and journalists working for news organizations. This account conceptualizes these interactions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company. This process tends to be guided on both sides by the individual’s professional identity (as a communication professional or a journalist) and the identity of his or her organization.

Suggested Citation

  • Joep P. Cornelissen, 2010. "Making Sense of a Crucial Interface: Corporate Communication and the News Media," Palgrave Macmillan Books, in: Lilie Chouliaraki & Mette Morsing (ed.), Media, Organizations and Identity, chapter 6, pages 129-145, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24839-7_7
    DOI: 10.1057/9780230248397_7
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    Cited by:

    1. Rocco Mazza & Emma Zavarrone & Mirko Olivieri & Daniela Corsaro, 2022. "A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era," Italian Journal of Marketing, Springer, vol. 2022(3), pages 317-340, September.

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